Nowadays, low email open rates are becoming a common problem in Digital Marketing. Email campaigns can only be effective so long as they are actually getting opened in the first place. If your open rates are lower than you would like, it’s now time for you to boost them.
Here areĀ 8 simple tricksĀ to get those open rates rocketing:
1. Craft catchy subject lines
When it comes to email open rates, your subject lines are everything. Which is why your subject line must stand out.
To craft catchy subject lines, you can follow these tips:
- Entice curiosity, but donāt be too clever. You want to make them curious enough to open, but without being so cryptic that the subscriber don’t have a clue as to what youāre talking about.
- Insert numbers. There is something about numbers that draws the eye.
- Speak in the language and style that your subscribers use themselves, especially when talking with their friends.
2. Segment your list
Another way to reignite your open rates is to segment your email list. Segmenting your email list also allows you to personalize your emails. Most people prefer to open an email from someone they feel they āknowā, rather than some big corporation.
It is shown in a study that 39% of people who segmented their lists saw greater open rates.
There are a lot of ways to segment your list. One common way is grouping together your subscribers into different categories. You may categorize them according to their product preference, likes, and dislikes.
You can also opt to use behavioral segmentation where you send emails based on how people behave on your website. For example, you send subscribers an email when they visit a specific page on your website.
To simply put it, segment your email contacts then customize the content appropriate for each segment.
3. Send re-engagement campaigns
Most likely, you have a percentage of your email list that hasnāt opened your emails in months.
A good chunk of them may have just forgotten about you or something else simply caused their lack of engagement.
The best way to combat this is to send out a strategic email to win them back.
Re-engagement campaign usually does the job and you can do this through:
- Offering incentives
- Using emojis in your subject lines and preview text
- Making changes to your business and letting your subscribers know about them
- Making it about them, making them feel special
Whichever method you use, donāt be alarmed when you do lose some people off your list.
Because it will all be worth it in the long run when a good percentage of people come back to you. Especially, when they become active and engaged withĀ your email list more than ever.
4. Send your emails at the right time
Your email list might be composed of people all over the globe. Something most people forget when running email campaigns.
You must take into account different time zones. Send your emails during the optimal days and times for your audience.
While many studies differ in results as to what is the best time to email a certain group of people, ultimately youāll have to find what works for your audience.
5. Up your deliverability rate
According to one study, over 20% of emails donāt make it into their subscriberās inboxes. Meaning 20 people out of every 100 are not receiving your emailsĀ Ā because of delivery issues. Making this the most crucial step in improving your open rates.
So, how can you make sure your emails are delivered to your readers?
We found a few tips on how you can increase deliverability rates:
- Use double opt-in. Double opt-in means that the subscriber will verify that she wants to receive emails from your business. You donāt want to send emails to people who don’t particularly care about them; otherwise, they will not read them which, in turn, will lower your open rates.
- Ask your readers to add you to their trusted address book. By simply asking your readers to add the “from” email address to their contact lists, you can increase the number of emails delivered.
- Cleanse your email list. If a subscriber does not open an email from you three times in a row, the chances are that she is no longer interested in your company.
6. Be Consistent
If you want to avoid letting your email list go stale, being consistent is crucial. Your subscribers will grow to expect your emails on certainĀ days,Ā and even at certain times. These are the people who will follow your content, freebies, and paid products or services.
You donāt want to leave them hanging.
The more you show up in their inboxes, the more likely theyāll recognize your name or brand. And of course, the more likely theyāll open yourĀ Ā emails.
7. Beat the spam filters
Certain words trigger spam filters with any email service provider. Making it a top priority to get to know these words, and figure out how to outsmart them.
Here are words that will for sure land you in spam folders:
- Free
- Cancel at any time
- Click here
- This is not spam
- Great offer
- Order now
- Special Promotion
- Winner
- Amazing
Ā Ā Ā If your subscribers arenāt given a chance to open your emails ā youāll have an extremely low open rate.
When crafting your subject lines and preview text, pay attention to the words that set off a red flag.
There are also other reasons why youāre in your subscriberās spam folder. But if you can beat the spam filters, youāll be well on your way to improving your open rates.
8. Don’t overdo the number of emails you send
Itās no secret that your email list needs to be nurtured in order to flourish.Ā However, that should come with balance.
Yes, itās vital to be consistent so your subscribers donāt forget about you but itās equally important not to overwhelm or annoy them with countless emails.
We all have overflowing inboxes. So if youāre popping up every day, they might stop opening your emails. And if they do open your emails ā itāll be to scroll down to that dreaded unsubscribe button.
Find the right balance for your audience.
This may vary depending on your market. But generally, once or twice a week does the trick.
In a nutshell, boosting your Email Open Rate is a matter of great timing and clickable content.
These tips can help any campaign get better open rates, but donāt get discouraged if you donāt see a turnaround right away. Email marketing is an art and science, so give yourself some time to experiment and find what tactics work best for your business and your subscribers.
