Having a stellar product or service is important for your business, but no one’s going to buy them if people don’t know anything about them. You need to design a strategy to promote your merchandises and get the word on the streets. Having a marketing plan is a great way to increase brand awareness and get your business off the ground.
In the cut-throat environment of the corporate world, how can we possibly compete against giant brands with unlimited resources, and even more competitive marketing team? We know it is tough and we can’t sweeten it up for you. For most startups, the marketing budget is the first thing to fly out the window when business belts are tightening up. But it doesn’t mean that you can’t play the game right, even with a tight budget.
Digital marketing has become more budget-friendly than before and it opened new doors for businesses of all scales to pull off an extensive marketing effort. And technology isn’t your only best teammate, there are a few other tips that you can make use of.
Get More Acquainted with Your Target Market
Go beyond the lead generation process of gathering customer demographics and company history. Dig deeper. Who are they? What are their preferences? How likely are they going to buy your products? What is appealing to them?
Classify your target’s buyer personas and if you this right, you can segment your target market and personalize your marketing approach.
Speyes (spice) it up.
The human brain processes visual information 60 times faster than words, and visual content is the new fad. If you want to engage your target audience easily, make your campaigns and ads as eye-catching as possible, but still aligning your aesthetic with the image you want to create for your brand.
Tools like Canva, Venggage, and Snapseed gives you the freedom to create attention-grabbing graphics.
Encourage your existing customers to give you a brand review.
A Zendesk study reported that 88% of customers check online reviews of a product before purchasing them, and this greatly influences their buying decision. But a regular customer is not going to go out of their way to give you a feedback unless they have a negative experience or an unaddressed complaint. This is where the old trick is handy: offer incentives to your customers who complete your surveys–positive or otherwise.
Take advantage of Social Media
This is probably one of the most effective marketing efforts that will cost you next to nothing unless of course, the platform you choose comes with a fee. Social media is the best channel to engage your customers, and it doesn’t matter whether you’re a large scale or a startup – social media puts all businesses in the same level. Social media success doesn’t happen overnight, it takes a lot of time and well-executed strategy to gain thousands of following and broadcast your brand. But it can also be a lot of fun, and it is also a challenge to your marketing team to come up with fresh, creative ideas to draw attention to your brand.
