“Devtac provided good support”
-Rioven Ragadan, Sales & Marketing Director, Tan Delta Electric Corporation
Challenges
Tan Delta Electric Corporation encountered several challenges, particularly in the area of sales monitoring. One of the primary hurdles was effectively tracking sales activities, including generating and managing quotations, maintaining accurate records of client information, and monitoring interactions with potential customers. The company struggled with maintaining a comprehensive database of company names and pertinent details, which hampered its ability to streamline sales processes and capitalize on potential leads. Without a robust system in place for monitoring sales activities, Tan Delta Electric Corporation was at risk of missing out on valuable opportunities for growth and expansion in its market sector. Addressing these challenges was crucial for the company to enhance its sales efficiency and competitiveness in the industry.
Solution
The solution to Tan Delta Electric Corporation’s sales monitoring challenges came in the form of Zoho CRM. Implementing this software offered a multitude of advantages, notably in forecasting, sales monitoring, generating customer progress reports, and utilizing the customer visitation location tracking module. These features provided the company with enhanced visibility into its sales pipeline, improved understanding of customer behaviors and preferences, and streamlined monitoring of sales activities. Looking forward, the company plans to further leverage the capabilities of Zoho CRM and potentially enhance or upgrade to an Enterprise Resource Planning (ERP) system to integrate and optimize its sales, operations, and finance functions for more comprehensive business management.
Outcome
Since the implementation of the CRM system, Tan Delta Electric Corporation has experienced significant positive outcomes. One notable improvement has been the establishment of proper monitoring in sales activities, allowing for better oversight and management within the department. Specific examples of the positive impact include the achievement of forecasted sales targets. With the CRM system in place, the company was able to monitor all sales activities thoroughly, ensuring that targets were met and providing valuable insights into sales performance. This enhanced visibility and control over sales operations have contributed to the company’s overall success and growth in its market sector.
