“Devtac provides decent support service with friendly representatives going beyond their scope.”
-Reuel Cuello, Digital Head, Century Properties
Challenges
According to Mr. Reuel Cuello, the Digital Marketing Head of the company, disorganized data was a significant challenge in their marketing processes. He explained that their data was scattered across different platforms which in turn made it hard for them to manage. Upon analyzing the situation, this was mainly caused by three issues: disjointed tools and multiple subscriptions, tools that were not fully utilized, and outdated functionalities. As a solution, they were searching for a reasonably priced platform that could allow them to centralize their data and improve the efficiency of their sales and marketing agents.
Solution
Century Properties’ main priority was to find a solution that could consolidate their sales, marketing, and customer service systems into a single platform. To address this issue, they opted for Zoho CRM Plus which provided an integrated suite of applications that allowed them to manage their email marketing, customer interactions, and data storage all in one place. To further enhance their CRM experience, Devtac assisted Century Properties in automating certain processes such as sending follow-up emails and capturing data. By implementing Zoho CRM Plus, they were able to not only cut their expenses, but also enhance their operational effectiveness.
Outcome
- Better data management
The data of the company has been consolidated in a single platform, making it convenient to monitor and retrieve.
2. Improved efficiency of sales agents
Sales agents can operate more efficiently thanks to the automation and integration of applications within a single platform.
3. Increased company’s productivity
By simplifying their software and toolset, they can focus on core business activities and minimize the time and money spent on managing multiple systems.
