Overview

Sports Resources, Inc., a company distributing major sporting and fitness brands in the Philippines, faced operational inefficiencies due to limited familiarity with Zoho CRM among team members.

With support from Devtac and the implementation of Zoho One, including Zoho CRM, Campaigns, Zoho Social, SalesIQ, and Analytics, the company optimized workflows, improved customer data management, and enhanced overall operational efficiency.

Key takeaways:

• Integrated Zoho tools for unified customer data management
• Improved efficiency in sales, revenue generation, and customer management
• Enabled adaptability and proficiency in using CRM technology

Executive Summary

SPORTS Resources, Inc. engages in the distribution of major sporting and fitness brands in the Philippines. It started as a trading division of Quorum International Inc., the holding company of Toby’s Sports, now the number 1 sports chain in the country.

Founded in 1985 under Mr. Rodolfo S. Claudio, the division initially focused on subcontract production and distribution of sports caps, tennis accessories, sports bags, and dartboards under its in-house brand, CHAMPION. Through aggressive growth, the company earned exclusive distribution rights for PRINCE Tennis Racquets & Accessories from Prince Manufacturing Inc., New Jersey, USA, and obtained licenses to manufacture Prince apparel and sports bags.

Sports Resources, Inc. recently adopted Zoho CRM to manage customer relationships and operational workflows. The team initially struggled with limited experience and knowledge of the software, affecting their ability to fully leverage its functionalities for daily operations. With guidance from Devtac, the company implemented an integrated suite of Zoho tools, enabling improved management of customer data from multiple sources and a more streamlined operational approach.

Problem Statement and Key Challenges

The main challenges faced by Sports Resources, Inc. included:

Key Challenges

• Limited familiarity with Zoho CRM among staff
• Steep learning curve in integrating and optimizing Zoho CRM
• Operational inefficiencies due to lack of expertise
• Difficulty in managing customer data across multiple sources

These challenges affected the company’s ability to manage sales, revenue, and customer interactions efficiently.

Evaluation of the Problem

Sports Resources, Inc. needed a comprehensive solution to consolidate customer data, streamline CRM processes, and provide ongoing support to staff during the adoption period. Devtac assessed the company’s workflows and identified the need for integrated tools to enhance CRM proficiency and operational performance.

Proposed Solution

Devtac implemented Zoho One, including:

• Zoho CRM for centralized customer data management
• Zoho Campaigns for marketing and engagement automation
• Zoho Social for social media management
• SalesIQ for visitor tracking and engagement
• Analytics for reporting and insights

This integrated approach ensured efficient customer management and enabled staff to utilize the full capabilities of Zoho tools.

Implementation

The implementation focused on deploying Zoho One, configuring CRM, automating workflows, and integrating data from multiple sources such as social platforms, websites, and newsletters. Staff received support to overcome initial learning challenges and gradually became proficient in leveraging the system for daily operations.

Results

Sports Resources, Inc. achieved the following outcomes:

• Unified management of customer data from multiple sources
• Improved operational efficiency in handling customer interactions
• Enhanced sales and revenue generation through better CRM utilization
• Staff proficiency in using Zoho tools for daily workflows
• Increased adaptability to technological solutions

The company successfully overcame initial adoption challenges with Devtac’s guidance and now uses Zoho One to streamline operations and manage customer relationships effectively.

“Devtac provide all the solutions and means they have to resolve all our unending issue in the software.” — Renz John Lagustan, System Support